Delivering PR excellence on the world stage: part one

Working on the international stage is always an attractive proposition.

In sport playing in or against another country either as an individual or as part of a team is often seen as a benchmark of excellence. If you can cut it on foreign soil, so the theory goes, your expertise or prowess is validated. Not least the promise of foreign travel and learning new customs and practices is always a great adventure.

And so it is in business. Brexit has brought into sharp focus the UK’s place in the world as a trading partner and I’m delighted to report that lately Lee Peck Media has been doing its bit to fly the flag.

In the past couple of months thanks to our client InstaVolt we found ourselves working alongside Silicon Valley based ChargePoint, the global leader in providing charging stations for electric vehicles. ChargePoint is InstaVolt’s exclusive charging partner as it looks to install 3,000 rapid charge systems across the UK in the next three years.

The multi-million pound deal was ChargePoint’s first foray into Europe so strategically it was vitally important to both organisations. From a professional perspective, it was reassuring to see we worked in similar ways on both sides of the pond, although we were careful to anglicise certain words to clarify interpretations.

The campaign was hailed as a great success and we obtained high quality coverage across all platforms worldwide, including trade, consumer and business press in print, online and broadcast. City AM, The Times and the BBC were just a few of the titles which ran the story.

In May I flew to Dubai to secure Enviromena, the leading provider of transformative energy solutions in the Middle East and North Africa, as a client. Lee Peck Media has been engaged to reposition the organisation through marketing collateral, raise its profile in the region and re-energise its Twitter feed. To date it has been fascinating. One weekend I found myself speaking to Dubai based CEO Sami Khoreibi at an international sustainability conference in Jordan and subsequently seek approvals for a collaborative press release from the World Economic Forum in Geneva.

Naturally, as the UK increasingly looks outward and beyond Europe, India looms large. And so it is that we find ourselves promoting the work of the UK based India Business Group, which has a team of consultants on the sub-continent and provides expertise, connections and cultural awareness to help organisations reach new markets and make successful deals. Working directly to IBG’s CEO Amarjit Singh we have so far delivered media relations for the inaugural Indian Awards held at the Houses of Parliament last month where former UK Prime Minster David Cameron received a special recognition award which applauds an individual’s outstanding commitment to building UK-India relations.

Completing our international interests for now is the news that the new title sponsor of one of the world’s largest on-water boat shows has appointed Lee Peck Media to manage its PR. TheYachtMarket.com has signed a two-year deal with British Marine Boat Shows which will see the 2017 and 2018 editions of the Southampton Boat Show named TheYachtMarket.com Southampton Boat Show.

TheYachtMarket.com is the global online marketplace for boats and yachts for sale. Representing brokers in 66 countries and deploying cutting edge technology, the company has grown considerably over the last 14 years and offers a wide range of cost effective and targeted marketing resources for its brokers, dealers and marine advertiser.

Without doubt it’s a terrific coup for TheYachtMarket.com and, together with the Southampton Boat Show, they represent the very best of British. These are a exciting times for all of us and we’re thrilled to be on board (pun intended!).

We very much look forward to spreading the word far and wide as Lee Peck Media’s international dimension looks to gain a bigger foothold in the brave new post Brexit world.

 

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