Innovative property website celebrates first anniversary

On the day that interest rates have risen for the first time in 10 years, we at Lee Peck Media have been celebrating an anniversary of our own. Our bespoke website Daily Property News and its social media channels have been live for one whole year.

Sponsored by our clients Barratt Homes and David Wilson Homes, the website – dpN to our team in the office – aims to inform and entertain all those people wanting to move to a new home in the south of England and South Wales. It also provides interiors inspiration, location guides and guest bloggers looking at subjects such as pet ownership, mortgage rates, and how first time buyers can get onto the housing market.

“It’s the kind of innovation we look to bring to our clients,” said Daily Property News editor and Lee Peck Media MD Alyson Marlow, who conceived the idea to give Barratt Developments plc, through its consumer brands Barratt Homes and David Wilson, a cutting edge in the highly competitive property market.

“Barratt Homes is the UK market leader and it’s important it leads from the front. Our website and social media channels present the brands to anyone interested in homes and property in a news context, using the expertise of the five star housebuilders to set the news agenda.

“As well as news on all the Barratt and David Wilson developments in the region, it’s full of helpful hints and tips like how part-exchange can help buyers, how the Government scheme Help to Buy works and, in particular, a feature called #localgems, where we unearth little known facts about locations and why people would want to live there.”

Alyson added: “Crucially dpN complements perfectly our day-to-day PR role for Barratt and David Wilson as we deliver coverage on the more traditional platforms of print, online and broadcast. So far we’ve been delighted with the response and it’s great to have the ability to publish news quickly. The team here includes a number of former journalists who are committed to high quality news, speed and accuracy. In fact today we have our own interest rate rise story online within a minute of the announcement from the Bank of England.”

On the question of interest rate rises the Bank of England today announced the figure would rise from 0.25 to 0.5 per cent, after 10 years of record-low interest rates. It means those with savings will get slightly more for their money but those with loans will see a small increase in their bills. Daily Property News reports that the housing industry has, on the whole, reacted with a sense of confidence and resilience. Many say the increase won’t be felt too hard by consumers because it is so small.

Russell Quirk from eMoov.co.uk told The Guardian: “House price growth and the market’s overall stability have been incredibly resilient despite the EU vote and a snap general election. A few quid added to the average mortgage repayment will not deter this growth in the medium to long term.”

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