The Head Case – the last word in personal branding

In marketing. branding is everything. And whether we like it or not our personal branding never leaves us. It’s what defines us and makes us an individual.

Our personality is the most obvious marker but clothes are crucial, as is the way we wear our hair. Well, I can report that a new product has just come onto the market which takes personal statements to a whole new level. It’s not often that something strikes me as brilliantly inventive and funny but I laughed out loud when I saw the Head Case, a fully personalised suitcase cover sold by homeware and lifestyle retailer Firebox.com.

Those frustrating and often anxious minutes trying to identify your luggage on the carousel at the airport could be a thing of the past. Head Case ensures that your bag truly stands out from the crowd. After all, nothing says “that’s my luggage!” quite like a giant version of your own face, smiling back at you as it shudders round the conveyor belt. I guess the image could be of your other half, the kids, your pet or even your car. One thing’s for sure no one will be accidentally taking your bag now!

This in-your-face luggage cover is made from durable polyester spandex, so it can stretch to comfortably fit over your suitcase, while a series of well-placed openings ensure that all of your handles remain fully accessible. Head Case even comes in three different sizes, small, medium and large, to accommodate almost any bag.

Simply upload a high-quality photo of your face (or one of your nearest and dearest) and it will be printed on both sides of this striking case.

I think it’s pure genius and like so many of the best ideas, wonderfully simple. Yes, your very own mug shot has huge comic potential but Head Case could lend itself to company logos – even straightforward advertising. The more you think of it the possibilities are endless.

One thing’s for sure, Christmas isn’t that far away and I reckon I’m already sorted for a few unique pressies. It’s just a question now of choosing the right images guaranteed to make the biggest impact…

Lee Peck

 

 

 

 

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