Southampton’s first ever official Sailing Week has made waves, both on the water and in the press.
Lee Peck Media was responsible for the PR for the event, which organisers have described as a resounding success.
At least 1,000 people got out on the water during the week, many of whom had never tried sailing before. A further 5,000 people are estimated to have taken part in the week’s festivities, which included everything from sailing club open days and coffee mornings to dinghy sailing and an outdoor cinema night.
Lee Peck Media’s PR campaign played a significant role in promoting events and bringing footfall to them. Press releases, media briefings and broadcast outreach resulted in close to 100 pieces of coverage over six months. National titles talking about Southampton Sailing Week included Yachts & Yachting and Practical Boat Owner, while broadcast coverage included BBC Radio Solent and Wave 105.
A photo call with superstar DJ and Common People organiser Rob da Bank helped to bring the sailing event to a different demographic while regular coverage in business titles Hampshire Business and Hampshire Chamber of Commerce Business News hit the corporate audience.
Organiser Chris Rees said: “Lee Peck Media has a track record in helping us to deliver outstanding events, including the ABP Southampton Marathon and Winchester Triathlon. The team did a fantastic job with Sailing Week, helping to shout about the event from the rooftops and ultimately deliver thousands of people to our events.”
Lee Peck Media’s Laura Downton, who led the campaign, added: “We’re always blown away by Chris’ ambition and we were over the moon when he said he planned to bring Southampton its first ever sailing week. He certainly didn’t disappoint! We’re thrilled to have played a part in helping to get so many people out on the water.”
Keep an eye on www.southamptonsailingweek.co.uk for details of further events.
Image courtesy of Brian Hinde.