A transformative energy company that is driving the Middle East and Africa’s renewable agenda has appointed Lee Peck Media as its PR agency.
Enviromena which has offices in Dubai, Abu Dhabi, Amman, Cairo and Casablanca, has pioneered the development of renewable power in the region. Its accolades include building the Middle East’s first grid connected, utility-scale photovoltaic plant and going on to deliver the broadest footprint of clean energy projects across nine MENA countries.
Enviromena is associated with some of the region’s most innovative projects. These include the architecturally integrated solar PV power plant at the Yas Formula 1 circuit in Abu Dhabi. The 291 kW power plant is installed to the “wings” of the building and provides approximately 50% of the VIP viewing tower’s energy needs.
Enviromena has just been named as one of the top 100 Arab world start-ups helping to shape the Fourth Industrial Revolution (4iR): defined by the World Economic Forum (WEF) as a new era in the global economy, resulting from the convergence of digital information and technological advancements in various economic fields.
Lee Peck Media has impressive credentials in the renewable and sustainability sectors. Its clients have included Anesco, the UK’s leading renewable energy and energy efficiency company. Recognised by The Sunday Times Fast Track as the country’s fastest growing private company in 2013 and again in 2014, Anesco is also listed by Global Cleantech 100 as one of the top 100 cleantech companies in the world.
The team at Lee Peck has worked with Anesco since its inception, providing a comprehensive range of PR and marketing services, including: branding, media relations, copywriting, website design and management, award entry compilation, crisis management and event management.
Lee Peck Media launched InstaVolt onto the market in just six weeks. InstaVolt has a mission to install 3,000 world class electric vehicle (EV) rapid charging points across the UK in just four years. With multi-million pound backing from investors in the City of London. The agency’s initial tasks included designing the brand identity, producing a range of marketing collateral, sales aids, HQ signage and managing the web build. Ongoing work includes PR and acting as the company’s press office.
Sami Khoreibi, chief executive of Enviromena, said: “As we enter our 10th year as market leader in the MENA region, it’s important to project our business as a transformative energy company delivering a wide range of renewable solutions from utility scale projects through to rooftops and energy storage.
“We want a PR partner who not only understands the sector but our goals and ambitions. The team at Lee Peck Media comes highly recommended and its track record speaks for itself. Above all we like their enthusiasm and commitment to getting the job done.”
Lee Peck, who signed the agreement at Enviromena’s office in Dubai, said: “It was a highly successful visit and I am personally thrilled to be on board. Meeting Sami and the team was a delight. Enviromena has a great story to tell in a very important sector. We look forward to a long and mutually beneficial relationship.”