Is your news ‘newsworthy’?

The best definition of news I’ve ever heard is this: ‘Dog bites man’ isn’t news. ‘Man bites dog’ is. What I’m saying is that ‘news’ has to be of interest to people in general rather than a

Read on

You don’t need to shout!

In the normal world, brands are buzzing, vying for your attention – constantly. But, as the world becomes quieter, less noise means that – admittedly with some investment – your voice gets louder, without

Read on