Creating the right environment for sales for Britain’s premier housebuilder
FTSE100 Barratt Developments PLC is one of the most recognisable names in UK homebuilding. Established in 1957, with the idea of making home-ownership possible and affordable for all, Barratt has since built more than 400,000 homes.
We have worked with Barratt Developments PLC for more than 23 years – promoting its Barratt Homes and David Wilson Homes brands.
Recognised as one of the leading PR agencies supporting the plc, our main role is to drive PR for its regional division covering Hampshire, Dorset, West Sussex and the Isle of Wight.
Our work involves maintaining a comprehensive press office support function, creating PR campaigns and storytelling alongside development specific high-impact events and reputation management. We also deliver corporate communications and profiling, media training, branding, video production and community liaison. Links into Group in London ensure consistent brand messages throughout.
We have been responsible for launching numerous large scale schemes including Hanham Hall in Bristol, the UK’s first large scale zero carbon development – which has received accolades for sustainability from across Europe. For Hanham we delivered a comprehensive PR and marketing strategy which included the creation of a distinctive brand, media briefings, VIP visits and a launch event which attracted 300 potential buyers.