Lee Peck Media is delighted to act for Hendy Group, one of the UK’s largest dealership networks. Based in Hampshire, Hendy is a £1bn turnover company with 2,000 employees and operations from Exeter to Eastbourne. Lee Peck Media generates constant coverage for Hendy in both consumer and trade channels ensuring this dynamic organisation leads from the front. The agency delivered the media relations for Hendy’s acquisition of Westover Group gaining outstanding coverage across a range of platforms, on and off line including negotiating front page leads in important regional newspaper titles. Delivering innovative media opportunities is our trademark. A UK first, we brokered the deal which saw an electric car taking a starring role in a pantomime at the country’s fourth largest theatre. We also organised KIA product placement on BBC television, which attracted the attention of KIA at board level.
Hendy’s FordStore in Eastleigh is the largest Ford dealership in Europe and we have enjoyed great success in positioning the show room as an events venue by utilising our extensive contacts to attract a range of businesses and charities to hold their functions there.Read on