Agency choreographs clean energy comms in the Middle East


Lee Peck Media has enhanced its clean energy credentials by masterminding the PR strategy for the acquisition of Dubai based Enviromena, by Arjun Infrastructure Partners (AIP), to implement its strategy to deploy capital into renewable assets across the Middle East and North Africa.

In a carefully choregraphed communications campaign, embracing social media and media relations, the agency also launched the new Enviromena website which emphasises the company’s broad offering to include solar, hybrid and energy storage together with the announcement of the appointment of a new chairman.

In a growing clean tech portfolio Lee Peck Media also acts for the UK’s fast-growing electric vehicle charging firm, InstaVolt. The company is installing rapid electric vehicles chargers across the country and has a powerful multi-million-pound partnership with US charging firm, ChargePoint.

Lee Peck Media was also responsible for delivering the communications strategy for Anesco, which spearheaded the development of energy efficiency, renewables and energy storage in the UK and was named as one of the world’s top 100 clean tech companies for four consecutive years. Founded in 2010, Anesco’s meteoric growth saw the company ranked as number one in The Sunday Times Fast Track list two years in a row, as well as top of the newspaper’s Profit Track 100 in 2016.

Lee Peck, founder of Lee Peck Media, said: “The clean energy sector is at the vanguard of the world’s economy and we’re thrilled to be working with the innovators right at the forefront of the industry. The common challenge they face is getting consumers to switch habits or mindsets that have been in place for decades, for example, getting drivers to go electric. Helping companies to get their voices heard is absolutely vital and one we get huge reward from.”

Adrian Pike, the chairman of Enviromena, said: “I’ve worked with Lee and the team for many years now and their support and experience at managing important messages has been invaluable. Not only that, their can-do attitude makes them a pleasure to work with.”