Wessex Heartbeat has appointed Lee Peck Media as its new PR agency. The Southampton-based media consultancy has been engaged to take the profile of the charity to the next level and use its influence to forge even better relationships with the business community across the south of England.
Wessex Heartbeat supports the Wessex Cardiac Centre at Southampton General Hospital, as well as the patients who use it and their families. One of its flagship projects is Heartbeat House, a place where family members can stay while their loved ones are being treated close by at the hospital. The charity also funds a range of heart health projects.
John Munro, Wessex Heartbeat’s chief executive, said: “Over 26 years we have raised more than £16m and we need to secure around £80,000 every year just to fund Heartbeat House alone. Raising that kind of money is no easy task so it’s vital that the charity is front of mind with fundraisers, particularly the corporate market. PR plays an important role in helping us encourage donations and we know Lee Peck Media is perfectly placed to drive our awareness campaign. Crucially the agency also has huge influence with the business community throughout the region and can put us in front of decision makers.”
Lee Peck said: “We’re thrilled to lend our PR expertise to the charity, having been supporters since its formation more than 25 years ago. We’re looking forward to sharing the Wessex Heartbeat story through the media and, in particular, shining a light on the amazing resource that is Heartbeat House.”
Wessex Heartbeat has a busy year ahead, with key fundraising events including a summer ball sponsored by Hendy Group at Southampton’s Harbour Hotel, a charity golf day organised by Taylor Made Computer Solutions and a charity cruise to France.
To find out more about the charity visit https://www.heartbeat.co.uk/