Major care charity commissions media training to boost profile

Brendoncare, the south’s leading charity dedicated to improving the lives of older people, has been working with Lee Peck Media to raise its profile in the region.

The organisation commissioned the agency to deliver a media training day for its senior leadership team which included analysing the news agenda, workshops for developing storylines for social media and news channels on and off-line. A television reporter gave first-hand insight into working with the news agenda of the day. Led by Lee Peck and Annelies James, the training also featured intensive training on camera together with public speaking and presentation skills.

Lee’s career spans more than 30 years as a journalist, broadcaster and PR professional. This rich combination provides clients with an unrivalled insight into the fast-changing media landscape.

Meanwhile, Annelies is a highly successful social media expert who helps others define themselves, be seen and build connections through personal branding and video.

Based in Winchester, Brendoncare has 10 care homes across the south of England providing a wide range of services including nursing care, care at the end of life, intermediate care and rehabilitation services, specialist dementia care, residential care and respite care. In addition, the charity runs friendship and wellbeing clubs dedicated to providing 1,400 older people with opportunities for social interaction and to meet new friends in a welcoming and supportive environment.

Brendoncare CEO Marianne Wanstall said: “We had a great day with Lee and Annelies; the day was structured to provide positive and tailored training for our needs. It provided thought-provoking insight into media opportunities and made us realise just how many great stories we have to tell. The team were greatly enthused and finished the day buzzing with new ideas.”

Lee Peck said: “As events of the last three or four months have proved the care sector is at the centre of intense media scrutiny and, as one of the leaders in its field, Brendoncare has recognised that it must seize every opportunity to tell its story.”

“We had a brilliant day with the team developing and honing new skills and I think everyone left energised and excited at the possibilities that lay ahead.”

ABOVE Annelies James presented to Brendoncare on the importance of  building connections through personal brand and video.

BELOW Lee Peck offers media training to Brendoncare’s senior leadership team