Senior Account Manager Frankie Peck laced up her trainers over the weekend and completed the New Forest Half-Marathon for cardiac charity and client, Heartbeat.
Frankie who lives in Southampton with her family, only joined the agency last week and has already got stuck in- so far she’s raised more than £1,700 for the charity.
“The work Heartbeat do is so important,” said Frankie, who is looking after the Heartbeat account in her portfolio of clients.
Projects spearheaded by the charity include Heartbeat House, the charity’s 25-bedroom ‘home from home.’ The house is designed to support and provide respite to families of cardiac patients undergoing treatment at Southampton General Hospital and is located just a three-minute walk away. It currently costs £87,000 per year to keep the facility running and relies solely on donations.
Another Heartbeat-funded project is its innovative 3D heart campaign, which is revolutionising the approach of surgeons when carrying out invasive cardiac diagnostic testing.
Costing £600 per heart, surgeons can utilise specialist cardiac modelling software to easily scan the patient’s heart using non-invasive methods such as a CT scan or an MRI. This creates a detailed blueprint of the heart, which can then be sent to a 3D printer.
The printer will then produce an identical plastic model of the heart, offering an in-depth look at the organ and any defects it may have.
The charity is also close to Frankie for another reason. Earlier this year her family felt devastating loss when her brother Sam’s girlfriend Katie Mock died of a sudden heart attack. She was just 28 years old at the time.
Frankie said: “Her life was cut far too short. She touched everyone with her light. And she made my brother truly happy, I’ll be forever grateful for that and want to do this in her name.
“Katie was, among many things – generous and charitable and she always did what was right. I’m just trying to follow her example and pay it forward. I wanted to do something for a charity in Sam’s hometown- and Heartbeat felt like the right choice.”
Heartbeat CEO Mark Ind said: “We’re always so grateful when anyone chooses Heartbeat as their charity of choice. The money will go directly to those who need it. Lee Peck Media have been a great friend of Heartbeat over many years and we’re very grateful that Frankie has been raising money for us in her very first week. Its thanks to charity fundraisers like Frankie that means we can keep supporting cardiac patients and their loved ones while they’re going through treatment and continue our life saving research.”