Vital coverage to support appeal for India’s devastating COVID-19 crisis

Lee Peck Media has secured vital coverage for its client, the India Business Group (IBG) – after it pledged its support to the Oxygen for India Emergency Appeal.

As the COVID-19 crisis continues to devastate India, the Southampton based organisation has come together with the University of Southampton India Centre for Inclusive Growth and Sustainable Development to support the British Asian Trust in its fundraising campaign.

The money raised will go towards oxygen concentrators which will be deployed to Indian hospitals, as the country’s COVID cases reach record-breaking levels.  The total number of confirmed COVID-19 cases in India have now exceeded 25 million, based on figures from the Indian Health Ministry.

Lee Peck Media spearheaded a media campaign and IBG also promoted the appeal across its local and global networks and digital channels. Based in the UK with a team of specialist consultants, researchers and advisors across India, IBG has assisted a range of organisations on cross-border matters in the UK-India corridor.

Professor Jane Falkingham OBE, Vice-President International and Executive Director of the University India Centre said: “We are all very concerned about the devastating impact of the ongoing COVID-19 crisis in India.  Whilst the sad and significant impact to Indian lives and livelihoods continues, it is heartening to see so many people in Southampton and the Central South charities, organisations, businesses and communities working together to help with crucial fundraising and facilitating vital medical support.”

Amarjit Singh, Chief Executive of the India Business Group and Special Advisor for India to the University of Southampton said: “We are extremely grateful to the team at Lee Peck Media for throwing its considerable influence behind the campaign. The astronomical numbers of COVID-19 cases and fatalities in India is devastating beyond words and we fear the peak is yet to come.  It is vital that we work together to provide emergency support to those in India suffering the most during this time of humanitarian crisis.  Working alongside the University of Southampton and various stakeholders, we hope to raise awareness and funds to provide medical support to those who need it urgently”.

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